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Get in touch with us at info@new.com
Welcome to
The Winning Mind Co
We are a performance mindset coaching company dedicated to helping individuals unlock consistent, high level performance under pressure. With over a decade of experience, we have worked across a wide range of disciplines including golf, cricket, and equestrian disciplines such as eventing, show jumping, and dressage.
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Our clients span from grassroots competitors to international performers, as well as coaches, referees, and professionals in high demand environments. We understand that performance isn’t just physical it’s mental, emotional, and deeply personal.
Our approach is practical, tailored, and results driven. We equip performers with the tools to manage pressure, build resilience, and deliver when it matters most.
Shireen Timmis
PGDipPsych, BSc. (Hons)
Hi, I'm Shireen.
I’m a performance coach and sports psychologist dedicated to helping athletes, coaches, and professionals unlock their full potential. Over the last decade I’ve worked with individuals across competitive environments, supporting them in developing the mindset, resilience, and confidence needed to perform at their highest level.
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I hold a BSc with Honours in Sports Science and a Postgraduate Diploma in Sports Psychology. My approach blends scientific research with practical, real-world experience, creating strategies that are tailored to each individual and the challenges they face in high-performance environments.
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Through Winning Mindset Co, my mission is simple: to empower people to rise above pressure, break through mental barriers, and perform with clarity and confidence. Whether you're an athlete striving for the next level, a coach building stronger performers, or a professional navigating high-pressure environments, the right mindset can transform how you show up and succeed.
I specialise in building confidence, mental resilience, and performance focus. From overcoming self-doubt and performance anxiety to strengthening leadership and competitive mindset, my work is designed to help you step forward with purpose and perform when it matters most.
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My services include performance coaching, mindset training, confidence development, and high-performance support for athletes, teams, coaches, and corporate professionals all tailored to the goals and challenges unique to you.
